Amazon Prime’s Video | G20 Immersive Dining at SHIFT Midtown
When creative agency THREE20 approached SHIFT Midtown to craft a unique experience for their client, Amazon Prime Video, the vision was clear: this wasn’t to be just a press dinner, it had to feel like stepping inside a scene from the film G20.
"So we asked ourselves: What if a dinner could feel like stepping into a movie?"
Inspired by the intensity of political thrillers and the elegance of fine dining, this one-night experience blurred the line between film and reality. Brought to life by creative agency THREE20 and hosted at SHIFT Midtown, this activation reimagined what a movie premiere could feel like fusing cinematic storytelling with immersive dining, interactive visuals, and live performance.
Redefining Film Marketing Through a
Multi-Sensory Immersive Dining Experience
Crafted for the premiere of Amazon Prime Video’s G20, this event was more than a dinner, it was a 360-degree sensory experience. Guests were guided through a five-act narrative, each paired with four bespoke courses and enveloped in projection-mapped visuals that responded in real time. As plates were served, the room transformed. Scenes from the film unfolded around diners through light, sound, and motion, while live actors moved through the space as if the storyline were unfolding in the room. SHIFT Midtown became a stage, a screen, and a set all at once turning dinner into a fully immersive cinematic performance.
Designing an Immersive Experience That Blended Food, Film, and Performance
Creating a cinematic dining experience meant synchronizing multiple mediums: projection, lighting, sound, live performance, and cuisine into one cohesive journey. The goal was to emotionally engage the audience while maintaining the intimacy and rhythm of a fine dining event. In an environment where every detail matters, SHIFT Midtown had to ensure flawless execution at every level: AV precision, content timing, spatial storytelling, and guest flow. This event was a high-stakes creative challenge one that demanded technical excellence and bold creative risk-taking.
In today’s competitive experiential landscape, brands and agencies are looking for more than venues they need creative partners who can bring visionary ideas to life. At SHIFT Midtown, we’ve designed our space to handle complex, high-concept activations with ease. Whether it’s syncing twenty courses with twenty scenes or transforming walls into portals, we’re equipped to elevate bold ideas into unforgettable experiences.
Seamless Integration of Technology, Timing, and Emotion at Every Layer
This event proved that SHIFT Midtown is more than a venue it’s a storytelling engine. Designed to host high-end, immersive experiences, the space offers full flexibility for brands, agencies, and creatives looking to push boundaries. Whether it’s a cinematic dining event, fashion activation, or product launch, we provide the canvas and the technology to bring visions to life.
At SHIFT, we believe experiences should do more than impress they should transport. Our team works with clients to build layered, emotionally resonant moments that resonate long after guests leave. We blend cutting-edge AV with hospitality precision, ensuring every experience is memorable, elevated, and worth sharing.
