Events
Events at
SHIFT MIDTOWN
Events at
SHIFT MIDTOWN
SHiFT Midtown is a 5,000 sq ft immersive event space in Midtown Manhattan built for corporate events, brand activations, fashion events, immersive dining, pop-up events, and conferences. Every event leverages our 360° projection mapping, 7.1 surround sound, concert-grade lighting, all included in the venue. Explore our event types below and see how we've transformed the space for brands, agencies, and organizations across industries.
Got questions?
WE'VE GOT ANSWERS.
01
Can you create fully branded projection content for our activation?
Yes. Our in-house team designs and produces custom 360° projection content — logos, product visuals, motion graphics, and interactive elements tailored to your campaign. Standard lead time is approximately two weeks from asset delivery.
02
Does the venue support multi-day brand activations?
Yes. SHiFT Midtown regularly hosts multi-day activations and pop-ups. Multi-day bookings include extended access, and our team manages AV and venue operations throughout the full run.
03
How does the street-level LED video wall work for activations?
The 30×20 ft exterior LED wall faces 38th Street and is fully programmable. Brands use it for teaser content, live social feeds, event branding, and content capture moments. It's included in the venue rental.
04
What is the capacity for a brand activation?
Standing capacity is up to 150 guests. The modular layout supports open-floor activations, guided multi-room experiences, product showcase stations, and cocktail reception formats. Custom configurations are available.
Got questions?
WE'VE GOT ANSWERS.
01
Can you create fully branded projection content for our activation?
Yes. Our in-house team designs and produces custom 360° projection content — logos, product visuals, motion graphics, and interactive elements tailored to your campaign. Standard lead time is approximately two weeks from asset delivery.
02
Does the venue support multi-day brand activations?
Yes. SHiFT Midtown regularly hosts multi-day activations and pop-ups. Multi-day bookings include extended access, and our team manages AV and venue operations throughout the full run.
03
How does the street-level LED video wall work for activations?
The 30×20 ft exterior LED wall faces 38th Street and is fully programmable. Brands use it for teaser content, live social feeds, event branding, and content capture moments. It's included in the venue rental.
04
What is the capacity for a brand activation?
Standing capacity is up to 150 guests. The modular layout supports open-floor activations, guided multi-room experiences, product showcase stations, and cocktail reception formats. Custom configurations are available.
Got questions?
WE'VE GOT ANSWERS.
01
Can you create fully branded projection content for our activation?
Yes. Our in-house team designs and produces custom 360° projection content — logos, product visuals, motion graphics, and interactive elements tailored to your campaign. Standard lead time is approximately two weeks from asset delivery.
02
Does the venue support multi-day brand activations?
Yes. SHiFT Midtown regularly hosts multi-day activations and pop-ups. Multi-day bookings include extended access, and our team manages AV and venue operations throughout the full run.
03
How does the street-level LED video wall work for activations?
The 30×20 ft exterior LED wall faces 38th Street and is fully programmable. Brands use it for teaser content, live social feeds, event branding, and content capture moments. It's included in the venue rental.
04
What is the capacity for a brand activation?
Standing capacity is up to 150 guests. The modular layout supports open-floor activations, guided multi-room experiences, product showcase stations, and cocktail reception formats. Custom configurations are available.