IMMERSIVE DINING EXPERIENCE IN NYC
IMMERSIVE DINING EXPERIENCE IN NYC
IMMERSIVE DINING EXPERIENCE IN NYC
The Art of
IMMERSIVE DINING
The Art of
IMMERSIVE DINING
The Art of
IMMERSIVE DINING
SHiFT Midtown transforms private dining into a fully immersive experience. Our 5,000 sq ft venue in Midtown Manhattan surrounds your guests with 360° projection mapping, 7.1 surround sound, and concert-grade lighting turning a seated dinner into a multi-sensory event. The space accommodates up to 100 guests for seated dining with flexible configurations including banquet rounds, long communal tables, and hybrid cocktail-to-dinner formats. Bar service is fully licensed and in-house, with options ranging from beer and wine to premium open bar with custom cocktails. Catering is handled through our preferred partner network or through your own outside caterer.
SHiFT Midtown transforms private dining into a fully immersive experience. Our 5,000 sq ft venue in Midtown Manhattan surrounds your guests with 360° projection mapping, 7.1 surround sound, and concert-grade lighting turning a seated dinner into a multi-sensory event. The space accommodates up to 100 guests for seated dining with flexible configurations including banquet rounds, long communal tables, and hybrid cocktail-to-dinner formats. Bar service is fully licensed and in-house, with options ranging from beer and wine to premium open bar with custom cocktails. Catering is handled through our preferred partner network or through your own outside caterer.

HOW IT WORKS!
How it WORKS!

Step 1
Menu & Theme Design
We work with you and the caterer to align the dining concept, course timing, and visual theme so every detail supports the experience.

Step 2
Immersive Content Build
Our team designs custom 360° projection content that transforms the space around your guests. Visuals can shift between courses, creating a multi-chapter dining journey.

Step 3
Seamless Execution
On the night of, our team handles everything — you and your guests just sit down and enjoy.
HOW IT WORKS!
How it WORKS!

Step 1
Menu & Theme Design
We work with you and the caterer to align the dining concept, course timing, and visual theme so every detail supports the experience.

Step 2
Immersive Content Build
Our team designs custom 360° projection content that transforms the space around your guests. Visuals can shift between courses, creating a multi-chapter dining journey.

Step 3
Seamless Execution
On the night of, our team handles everything — you and your guests just sit down and enjoy.
HOW IT WORKS!
How it WORKS!

Step 1
Menu & Theme Design
We work with you and the caterer to align the dining concept, course timing, and visual theme so every detail supports the experience.

Step 2
Immersive Content Build
Our team designs custom 360° projection content that transforms the space around your guests. Visuals can shift between courses, creating a multi-chapter dining journey.

Step 3
Seamless Execution
On the night of, our team handles everything — you and your guests just sit down and enjoy.







WHY CHOOSE SHIFT MIDTOWN
Why choose
SHIFT MIDTOWN
Why choose
SHIFT MIDTOWN
SHiFT Midtown is the only corporate event venue in New York City where 360-degree projection mapping, 7.1 surround sound, concert-grade lighting, in-house bar, and a full production team come standard at a price point that beats building the same setup from outside vendors. Plug and play. Exclusive use. 12 hours. One contract.
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Years Experience
Across our team.
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Events
Across USA and other countries.
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Satisfied Clients
With a great experience and results.

Got questions?
WE'VE GOT ANSWERS.
01
Can you create fully branded projection content for our activation?
Yes. Our in-house team designs and produces custom 360° projection content — logos, product visuals, motion graphics, and interactive elements tailored to your campaign. Standard lead time is approximately two weeks from asset delivery.
02
Does the venue support multi-day brand activations?
Yes. SHiFT Midtown regularly hosts multi-day activations and pop-ups. Multi-day bookings include extended access, and our team manages AV and venue operations throughout the full run.
03
How does the street-level LED video wall work for activations?
The 30×20 ft exterior LED wall faces 38th Street and is fully programmable. Brands use it for teaser content, live social feeds, event branding, and content capture moments. It's included in the venue rental.
04
What is the capacity for a brand activation?
Standing capacity is up to 150 guests. The modular layout supports open-floor activations, guided multi-room experiences, product showcase stations, and cocktail reception formats. Custom configurations are available.
Got questions?
WE'VE GOT ANSWERS.
01
Can you create fully branded projection content for our activation?
Yes. Our in-house team designs and produces custom 360° projection content — logos, product visuals, motion graphics, and interactive elements tailored to your campaign. Standard lead time is approximately two weeks from asset delivery.
02
Does the venue support multi-day brand activations?
Yes. SHiFT Midtown regularly hosts multi-day activations and pop-ups. Multi-day bookings include extended access, and our team manages AV and venue operations throughout the full run.
03
How does the street-level LED video wall work for activations?
The 30×20 ft exterior LED wall faces 38th Street and is fully programmable. Brands use it for teaser content, live social feeds, event branding, and content capture moments. It's included in the venue rental.
04
What is the capacity for a brand activation?
Standing capacity is up to 150 guests. The modular layout supports open-floor activations, guided multi-room experiences, product showcase stations, and cocktail reception formats. Custom configurations are available.
Got questions?
WE'VE GOT ANSWERS.
01
Can you create fully branded projection content for our activation?
Yes. Our in-house team designs and produces custom 360° projection content — logos, product visuals, motion graphics, and interactive elements tailored to your campaign. Standard lead time is approximately two weeks from asset delivery.
02
Does the venue support multi-day brand activations?
Yes. SHiFT Midtown regularly hosts multi-day activations and pop-ups. Multi-day bookings include extended access, and our team manages AV and venue operations throughout the full run.
03
How does the street-level LED video wall work for activations?
The 30×20 ft exterior LED wall faces 38th Street and is fully programmable. Brands use it for teaser content, live social feeds, event branding, and content capture moments. It's included in the venue rental.
04
What is the capacity for a brand activation?
Standing capacity is up to 150 guests. The modular layout supports open-floor activations, guided multi-room experiences, product showcase stations, and cocktail reception formats. Custom configurations are available.